The successful warrior is the average man with laser-like focus.

That title is a quote by Bruce Lee. And I'm not having it. The focus, I mean. I'm as distracted as a squirrel at a carnival.

Not a day goes by without a new idea I want to build. A project I want to start. A piece of real estate I want to develop. Never mind that I already have ten open software projects, two companies and three apartments that need tenants.

What is this? Some kind of sickness? Probably. It isn't healthy, and I can recall, at least in my dreamy memory, that I was more successful when I had laser-like focus on one thing. So why am I trading success for the thrill of something new?

Well, I get bored very fast, and I have always been terrible at executing on things that bore me. That's why I was a terrible student, and an even more terrible taxpayer. (They are due while I write this, btw.) The best solution I ever found was having other people do the boring stuff for me. Like my friend and true comrade Ron, with whom I built eWings.com, and without whom it never would have grown that fast. He was the 100% guy. I was the builder guy.

Building is my thing. Not operating. I learned that the expensive way. Real estate being passive income, my ass.

Anyway. This is the introduction to a new series on this blog. For me it will be more of a therapy session. For you, hopefully, a source of business ideas I can't execute on because my plate is full. Or at least decent entertainment. All of them serious billion-dollar ideas, of course. Please steal them. Then send me a postcard from your yacht.

Here's my first unicorn.

While fundraising for eWings.com I got to know Bert Bleicher. Bert was interested in every startup he could get his hands on, having just stepped down from running his own company, the Hoffmann Group. He didn't found it, but he grew it from 100 million Euro in revenue to a billion and retired in 2013. Right around the time we met.

I was impressed by what Bert had accomplished, and especially by how. He took the reins in the nineties, and shortly after, the dotcom crash killed a ton of startups. The ones that remained were ecommerce companies. A handful of survivors Bert took notice of. So he rebuilt the Hoffmann Group around one idea: sell everything they produce online. Unheard of for a company in the Deutsche Mittelstand, where "online" meant the fax machine had a modem. Instead of ordering by phone with a sales rep, customers could simply buy their SKUs on the website. Including the prices they had negotiated, attached to the buyer's account.

Genius. If I hadn't already raised money for eWings.com, I would have started an agency. It would knock on the door of every screw-producing, metal-bending, machine-secreting, tool-grinding company in Germany and offer to replace their dusty website (you know the one: aerial photo of the company premises, "Willkommen", last updated 2007) with a new, ecommerce-first, UX-award-winning, super-fast-loading, gazillion-variant-axes-capable, isolated-360-degree-photo-of-every-product, direct-to-customer website. Every buyer's negotiated prices in the database. Premium CRM on top, of course.

And everything for free.

We would only take 1% of the revenue from online sales. Reminder: before us, their online sales were zero. One percent of something beats a hundred percent of nothing. I think that would have been an easy sell. Even to a Swabian.

Now the best part. Do this for 100 companies. All on the same technology, all with the same database in the background. Then open one more storefront, call it deutschermittelstand.de (still available, btw.), put the entire inventory of all your customers in it, and you have the German Alibaba.

Would I love to see this done? Absolutely. Do I have time for it? No. I have taxes to do.